The customer service is important to every business. The quality of that service will either enhance or degrade customer loyalty to the brand and business. The business that proves to be responsive to customer questions, complaints, or other needs can gain a clear competitive advantage. That’s why it’s so important for us to understand how new technologies can help to the anticipate customer needs, tailor business processes to best serve customers, and ultimately improve the efficiency of your business the latter of which can keep costs down.