Creating a brand is not just creating a logo or a design for the website; instead it is a design culture that is getting created from the company's core values and personality. If you are launching a new product or service, your brand's identity should reflect in the design of product marketing and packaging materials and most importantly the product itself should fit into your brands value.
Brand Management is essentially improving a company's or individual's image and visibility by applying a host of marketing techniques. The intention is to increase its visibility to prospective clients and attract more hits on the customer front through plausible convincing. This can be achieved by various techniques, some known and some innovated, based on the client's budget. Some of the more known ones are Brochures, Websites, Re launching Logo and in today's market, Network and E-mail marketing.
Brand Management if tackled correctly can improve sales and visibility to a very large extent. The internet has opened up avenues to international exposure, ones just needs to learn the tips and tricks through Brand Management. Brand Management on the whole can be a very exciting exercise for both the Brand Managers and the Clients since you literally see a marketing project come alive with multiple brains in the picture and creativity at its best.